In this post, I want to address the key issue of what it is that I’m trying to achieve here with my website and my YouTube channel. Why am I bothering to put all time into creating blog posts and videos? Well there’s a couple of reasons.
One reason is that I like the idea of having a personalized space on the internet, one where I am fully in control and can leave a legacy of my existence.
The main reason, however, is a practical one. What I am trying to do is develop a personal brand.
What is a personal brand? And why the hell would I want to develop one? Hmmm…let’s see.
Let me start by answering the first question. A personal brand, to put it simply, is a brand developed around a person – obvious, right? The idea is to use social media and/or your own website to promote yourself and your work. When you create “online content” which could be in the form of blog posts, audio, images, video, etc. (and on any subject which has value to others), you give yourself the opportunity to begin building a following of other people who like your work and therefore become interested in your brand. Be aware that with a great proportion of the population now taking their internet savviness to the next level, you are going to see more and more average joes, like myself, jumping on this opportunity and creating online brands around themselves.
So, that gives you an idea of what I’m trying to do, but why would I want to do it? What are the benefits of developing a personal brand for you and I? Well, there are a few.
1. It’s a Marketing Tool.
One of the greatest advantages of developing a personal band and attracting followers to your social media accounts or website is that you can then use these platforms to market your products or services to potential customers.
As I have said before in one of my previous videos – attention is money. The more attention you have directed at your brand, the greater the results when it comes to promoting and selling your work online.
Using myself as an example, my plan is to grow the Ben Worrall personal brand to the extent where it can be used to sell the books (and various other products) that I plan to write in the future.
By building up a powerful online brand around your work, you can literally make a living by creating the things you want to create for the people who get the most value from them. For me, setting up this type of situation is important as it gives you true career and lifestyle freedom.
2. It’s a Resume.
If you are not so interested in becoming an entrepreneur and just want to land yourself your dream job – don’t worry! Creating a personal brand is still as valuable for you as it would be for anyone else looking to make a go of it on their own.
The reason for this is that creating a personal brand can act as a powerful resume if done correctly.
Most people have heard of LinkedIn, which is quickly becoming a replacement to the traditional workplace resume. Taking websites like LinkedIn seriously and using it to make connections, give updates and provide free content is an example of using social media to create a personal brand. Developing your online professional identity in this way gives you a huge advantage in landing that career you have always wanted.
The same thing applies for creating a website about yourself and your professional life. For the creators and artists out there, making a website as a creative portfolio to display your best work is a MUST if you want to show a potential employer what you are capable of.
3. It Gives You a Voice
Probably the greatest advantage of creating an audience around your personal brand is that it gives you a unique voice that people care about and helps you stand out from the crowd in a world that is becoming more and more crowded every day.
Once you have a platform and the attention to go along with it, people start to become more interested in what you are saying and you will be granted the magical ability of being someone able to influence.
Overtime, you will come to be viewed as an expert in whatever subject or subjects you talk through your brand. In other words, you build trust. You may find yourself being called upon to give an in person talk or contribute to someone else’s brand on a similar subject. You may also find that having this type of attention will provide you with opportunities that would have never otherwise come your way – suddenly you have access to people, places or things that were previously out of reach.
To Sum Up
I hope this article gave you more of an insight into why I am doing what I am doing and why it could be a good move for you to set up something similar for yourself, also.
Keep in mind that creating an online personal brand is a long-term opportunity and not a short-term venture. I don’t think the internet is going anywhere anytime soon and it’s for this reason that establishing and an online home base is so valuable. It’s not like my website or social media channels are getting a ton of attention right now but I am thinking in the long-term, and my long-term plan is to build a structure that allows me to go on and achieve the things I want to in life.
I am going to be creating more posts and videos about personal branding soon. I think this is a topic that is going to be valuable to many people. I will go into more detail on the various aspects of developing a personal brand and may even provide some tutorials on specific ways you can go about doing things e.g. setting up a website.
Thanks for taking the time to read and make sure to become a subscriber of my website for more great articles like this one and much more!
Also published on Medium.